Lana describes her inspiration for creating Lana’s Llama, which stemmed from being highly sensitive to chemicals and the desire to find clothes made from natural fibers without carcinogenic chemicals added to the dyes and finishing processes. She explains the highly toxic ingredients in synthetic fibers, along with the dangerous side effects these petrochemicals can cause, including hormonal disruption, fertility issues, high blood pressure, gender-bending fetal development, and more. Lana outlines the standards and guiding principles for organic fabric production, and she talks about the ideological differences between cheap, high-volume Chinese manufacturing and the more expensive, low-impact production of slow fashion. Further, we discuss buzzwords like sustainability, fair trade and eco-friendly, and the misleading use of the term “green” that conceals the truth behind chemical laden products.